Greyder Lab

Greyder Lab is a footwear fashion brand based in the Netherlands. Together with the lovely people at Open Studios I supported the brand’s launch in January 2021.

Disciplines: Online Brand Strategy, Performance Marketing, Social Media

We decided to base the brand around three main pillars that Greyder Lab should stand for: Sustainability, Design and Lifestyle. These pillars were translated into distinct creative elements. Before the brand launched in January 2021, we ran a teaser campaign to firstly raise awareness about the new label Greyder Lab and secondly gain insights into possible communication target groups using key learnings from the campaign results.